At the beginning of the 1990’s, products from the USA were imported due to their major advancement in technology. Business also started with neighboring Gulf Cooperation Council (GCC) countries, Saudi Arabia included, that showed similar industrial and technological development.

By the end of the 90’s era, import ties were established with other countries around the world that have vast experience in manufacturing high quality electronics like Taiwan, Thailand, and China. During the year 2000, dealings started with the countries known for their high-quality products in the home appliances field like Turkey and Egypt.

All products imported from all the said countries had different brand names at the time. And significantly, 2007, it was decided that all these products be unified into one unique and distinguished brand name which is Winner. The business strategy for Winner products is based on two important factors. First, the quality of the products should be of the highest standard. Products must pass a number of rigorous technical test stage and product analysis before considering it was a Winner product.

Secondly, the price has to be competitive and suitable for all income classes. With a complete product line of Winner that meets the necessities of the most home, and the durability of the product that guarantees its long span, is why Winner became “Your Home Mate”. Winner continually adds new items to their products lines that keep abreast with all the latest technology around the world that keeps customers satisfied.