Focusing on durability and design, Homy appliances promptly gained consumer’s favor and soon product sales quickly gathered momentum and Homy became one of Saudi market’s locally-recognized brands. Since then the Homy logo serves as the company’s assurance of quality on all the products the company creates.

Immediately following the success of Homy appliance products, the idea of setting up an electronics shopping mall came to being. Initial planning and consultations where made until finally, the company came up with the prospect of constructing one of the largest and most comprehensive shopping mall specializing in sales and distribution, not only of electrical and electronic home appliances, but also of new generation digital products such as computers, mobile devices, digital displays and information technology related accessories. With plans laid and considerable budget duly allocated, construction commenced on 2006.

Aside from the building itself, sourcing out local and international product suppliers from established and renowned electronic brands was organized. Utilizing the company’s existing export and importation network as well as prospecting additional suppliers for new product lines were instigated. Soon procurement plans were implemented to comprise the largest supply acquisition ever in the history of the company.